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    Joshua Lynne joins Troika as creative director

    By SHOOTUpdated:No Comments902 Views
    LOS ANGELES --

    Troika Mission Group (OTC: MTWO), a global branding and communications company, has hired Emmy Award-nominated designer Joshua Lynne as a creative director. He begins work immediately out of the company’s Los Angeles office, reporting to Troika founder and president Dan Pappalardo. 

    Lynne brings more than 20 years of experience on both the brand and the agency side of the industry. He has held positions at leading design agencies including Trollbäck + Company and loyalkaspar, where he has worked with many top entertainment, sports, and consumer brands, including AMC Networks, BBC, CBS, FOX Sports, NBC Sports Group, and NFL Network. His portfolio includes the NBC 2016 Rio Olympics logo, the BBC Brit worldwide launch creative, the Weather Channel redesign, and the logo for CBS Broadcasting’s The Late Late Show with James Corden. 

    On the brand side, he served as the global creative director for three international audio brands: House of Marley, Sol Republic and Jam Audio. He oversaw all domestic and international creative direction, brand positioning, messaging, marketing, and creative assets.

    He holds a BFA in Communication Design from Pratt Institute.

    Tags:Dan PappalardoJoshua LynneTroika



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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