Natalie Puccio comes aboard as group planning director
TBWAChiatDay has made three senior hires for its NY office: Josh Tavlin and Adam Wohl as global creative directors; and Natalie Puccio as group planning director. Tavlin and Wohl will report to executive creative director Matt Ian. Puccio will report to chief strategy officer Ed Castillo.
Tavlin joins TBWA after three years working as a freelance writer for BBDO, Publicis and Saatchi & Saatchi, among others. Before going freelance, he was with Momentum NY, where he was sr. VP, executive creative director, working on experiential initiatives, from interactive concerts and packaging to iPhone apps and interior design. Prior to Momentum, Tavlin spent 18 years with Ogilvy & Mather, where he started as a copywriter and rose to sr. VP, group creative director. Tavlin led creative for SAP and American Express International accounts, and was also a copywriter on global campaigns for IBM. His work has been recognized by Cannes Lions, One Show, Communication Arts, D&AD and The Effie Awards. He also serves as adjunct professor for Advertising for New Media at the Pratt Institute in New York City.
Wohl comes to TBWA from mcgarrybowen, where he was executive creative director leading creative for P&G, Marriott, United Airlines, Maserati and Verizon accounts. He was also instrumental in new business efforts, and was co-leader of the winning pitch for Intel. Prior to joining mcgarrybowen, Wohl led creative on the global Samsung account for Cheil USA. He also worked as a freelance creative director on the Wendy’s brand for Kaplan Thaler and on the launch of the Nike+ FuelBand for Wieden+Kennedy. Wohl is also the co-founder of MIR, an award-winning agency at the intersection of storytelling and technology that worked with many top-tier brands, including Coca-Cola, Amex, Unilever, LG, Kraft, Citi and Lexus. MIR was sold to Publicis in 2011 as part of the LBi/MRY acquisition.
Puccio returns to TBWA from mcgarrybowen, where she was group planning director for Verizon’s Branded Entertainment business, including NFL Mobile, INDYCAR and other entertainment properties. Prior to mcgarrybowen, Puccio was associate planning director at Team One, leading strategy and audience development for Lexus (RX, GX, LX, CT and Hybrid brands) and new business initiatives. She also spent nearly three years at TBWAChiatDay’s Los Angeles office as an account planner working on Pepsi, Call of Duty and The Grammys. Puccio began her career as a brand planner at Arnold in Boston.
With a record-breaking five business wins in the first five months of this year, TBWAChiatDay NY is staffing up across several new accounts including Travelers Insurance, Hearts On Fire and Pernod Ricard’s Kenwood Vineyards.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More