Arcade Edit has added Josh Hegard to its roster. A Wisconsin native, Hegard credits the boring school assignments and 1990s pop culture of his youth with inspiring him to become an editor. “I learned the power of edit to manipulate an audience at an early age and never really wanted to do anything else,” said Hegard who spent his early adulthood in Milwaukee, Denver, Hawaii and San Francisco, before landing in Los Angeles to pursue his editing career.
Hegard honed his skills while working as a freelance editor, crafting numerous music videos and commercials, in addition to working on scripted TV and films for Sony, Lifetime, MTV and others. His commercial work spans such brands as Nike, Boost Mobile, Perrier, NFL, MLB, Oscar Mayer, Lowe’s and Longchamp. During this time, Hegard’s work garnered numerous awards, including a Cannes Silver Lion and a Daytime Emmy. His most recent endeavors include a spot for Adidas starring Willow Smith.
Damian Stevens, managing partner at Arcade Edit, L.A., cited Heder’s “use of sound design, music and overall editorial timing” as being “what captivates a viewer.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More