McCann Stockholm has hired Josefine Richards as executive creative director. She brings 17 years of award-winning experience to her new roost.
Richards most recently served as creative director for INGO Stockholm, part of the Ogilvy and Grey network. Her work has received dozens of honors, including 12 Cannes Lions for the Swedish Tourist Association’s “The Swedish Number” and eight for the “LeBon” campaign for Lidl in 2016.
Richards is a board member of The Swedish Association of Communication Agencies, and has served as a juror for Swedish and international awards shows including Cannes Lions, LIA, The One Show and Eurobest. She was also one of the instigators of Grey Nordic Women, an initiative to inspire more women to aspire to leading positions in the network.