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    The Joneses Take A Leafy Lunch At McDonald’s

    By SHOOT StaffUpdated:No Comments1495 Views
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    CLIENT

    McDonald’s Corporation.

    PRODUCTION CO.

    The Joneses, Santa Monica.

    The Goetz Brothers, directors; Robert Yeoman, DP; Steven Moses, DP (tabletop/food); Mel Gragido, executive producer; David Thorne, producer; Suzanne Stanford, production supervisor. Shot on location in Los Angeles.

    AGENCY

    DDB Chicago.

    Paul Tilley, group creative director; Greg Lane, group executive producer; Nancy Jordan, creative director; Adele Testore, producer; Carol Hillinger, associate creative director/art director; Wendy Kaplan, copywriter.

    EDITORIAL/POST

    Optimus, Chicago.

    Katie Wrobel, offline editor; Katherine Pryor, assistant editor; Craig Leffel, colorist; Mike Weber, online editor; Gretchen Praeger, producer.

    AUDIO POST

    Optimus.

    Bruce Lesh, mixer/engineer.

    MUSIC

    Slogan Music, Los Angeles.

    Scott Hackworth, composer.

    THE SPOT

    In "Someone Else’s Salad" (:30), a female office worker is called away from her McDonald’s salad in the breakroom. She asks a colleague to watch her salad while she’s gone. The colleague agrees, but is unable to resist the tasty meal and winds up devouring the entire thing. Making a hasty exit, the food thief leaves just in time to overhear the hungry woman accusing another co-worker of eating her salad.

    Spot broke in July.

    Category:ScreenWork



    Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke

    Monday, November 25, 2024

    Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.

    All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.

    Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.

    Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.

    Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”

    The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.

    “Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More

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