Director John Bonito, known for his work in comedy, sports and action, has signed with The Joneses for exclusive representation in commercials. Bonito, whose filmography also includes network promos and features, has directed recent ads for such brands as Zyrtec, Doritos and Pep Boys. His latest project was a global broadcast and online campaign for Unilever and NBC/Universal launching the former’s new product, Clear Shampoo.
The latter work for Unilever and NBC/Universal (produced via Moving Parts and executive producers Matt Van Buren and Chad Cooperman) consists of a series of broadcast spots and web-based videos. The online component, which is appearing on NBC.com, MyStyle.com, Oxygen.com, Eonline.com, Bravotv.com and DailyCandy, centers on a fictional couple sporting gorgeous hair, with viewers having the ability to control the narrative by selecting from a variety of plot options. 30 Rock‘s Jane Krakowski, What Happens Live‘s Andy Cohen and Saturday Night Live alum Tim Meadows appear in the campaign.
Bonito began his career with NBC where he wrote and edited most of his directing assignments, and eventually rose to director of special projects for The NBC Agency. During his 10 years with the network, he won numerous creative awards, including the Brandon Tartikoff Award, given annually by Promax and the Broadcast Design Association to honor the best marketing and design in entertainment advertising. In 2006, Bonito was tapped by Twentieth Century Fox to direct his first feature, the action/comedy The Marine.
Bonito began directing commercials via Hollywood production company, Level 7. He was later repped by Go Film and most recently handled by The Directors Network. Bonito’s comedic skills, well-honed from his days at NBC, translated well into commercial advertising and resulted in a series of successful campaigns, many involving high-profile celebrities. He directed Ron Perlman in a series of hilarious ads for the movie Hellboy II in which the actor, in his role as the film’s title character, has scenes with James Lipton and other well-known television personalities.
Director Kacper Larski Joins RSA Films For Spot Representation
RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.
Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.
“The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”
“Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”
“Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More