Barton F. Graf has brought Jonathan Vingiano on board as creative director. The hire marks a return to the shop for Vingiano who earlier served as its creative technology director. Most recently he was at RGA and B-Reel in New York where he served as creative director and worked on campaigns for Google, Squarespace, Android, American Express, Samsung, and Converse.
Vingiano now partners with Barton’s recent creative director hire, Matt Moore, on the Little Caesars business. Vingiano will report to Barton founder and chief creative officer Gerry Graf. Vingiano was a founding partner of digital agency OKFocus and is an adjunct faculty member at Parsons School for Design.
Graf said of Vingiano, “It made perfect sense for us to bring him back as a full-fledged creative director and partner to Matt. His serious tech creds fit in beautifully with the type of innovative work we’ve been doing on Little Caesars, and we can’t wait to see where these two take the work next.”
Vingiano said, “The two things that brought me back to Barton are the people and the work. Gerry has managed to assemble an incredible team that makes some of the best work in the business. It’s a special place that any creative person would want to be a part of.”
Barton F. Graf’s client list includes Bai 5-Calorie Beverages, Kayak, ScottsMiracle-Gro, Snyder’s-Lance and Supercell.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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