ONE at Optimus, the production arm of production and post house Optimus, has hired Jonah Mueller as sr. producer. Mueller has been freelancing for ONE as a line producer and bidder for the past year. His invaluable contributions during that time earned him this new role.
After a series of ad agency internships, Mueller cut his teeth as an assistant account executive at Laughlin Constable in Chicago. From there, he went to Radar Studios as a PA and worked his way up as a producer under the team that included Lisa Masseur, who is now EP/managing director of ONE at Optimus. After the past year working as a freelancer, Mueller begins a new chapter with ONE.
Mueller has worked with brands including The Chicago Bulls, Crystal Light, Fifth Third Bank, Johnsonville, McDonald’s, Motorola, Nintendo, Perkins Restaurants, and Samsung. Besides producing commercials and content, Jonah produced a feature documentary, Sign Painters, as well as many music videos. He has shot around the U.S. and internationally in Canada, France, Ukraine, Czech Republic, Russia, and Lebanon.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More