Arnold Worldwide has appointed Jon Drawbaugh as executive VP, director of integrated production. He reports directly to global chief creative officer Jim Elliott who made the hire as part of his plan to grow the agency’s integrated production offering and ensure that all clients have access to best–in–class content capabilities across the Arnold and Studio6 global networks.
This will not be the first time Elliott and Drawbaugh have worked together, having previously partnered at Goodby, Silverstein and Partners on campaigns for brands such as Hewlett-Packard and Denny’s.
Drawbaugh will oversee Arnold’s comprehensive cross-channel production efforts. He will work closely with Bill Goodell who’s taken on the role of EVP, director of content production, tapping into his 20-plus years of global production experience to advance content production efforts across Arnold’s Boston and New York offices.
Prior to joining Arnold, Drawbaugh led integrated production at DDB San Francisco, where he oversaw their Speakeasy content studio. In that role, he built a team of cross-platform production experts focused on creating innovative media agnostic communications for brands like Oracle, Slim Jim, Clorox and Qualcomm–including Qualcomm’s Fabric Content film series and Invisible Museum AR app.
Previously, as SVP/director of integrated production at Mullen LA, Drawbaugh is credited with developing Yeti, their in-house production capability, and producing cutting-edge digital work for leading brands like Acura. Drawbaugh joined Mullen from FCB West where he oversaw a wide range of integrated production assignments. He also established the Foundry, the agency’s in-house production capability that played a critical role in winning the Levi’s business. Before that, Drawbaugh served as a senior producer at Goodby, Silverstein and Partners, working on top brands like Chevrolet, Sprint, Hewlett-Packard, Dickies, Comcast, Cheetos, Denny’s, eBay, Starbucks, Subway, Kayak.com, and AIDES.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More