By Lindsey Bahr, Film Writer
LOS ANGELES (AP) --The first weekend was no fluke: "Joker" is a hit.
The R-rated comic book villain origin story had a phenomenal second weekend at the box office, topping the charts once more over newcomers such as the animated "The Addams Family" and the Will Smith action pic "Gemini Man."
Warner Bros. said Sunday that "Joker" added an estimated $55 million from North American theaters this weekend, bringing its domestic total to $192.7 million.
Not only are the pure grosses impressive, but "Joker" also dropped only 43% from its record-breaking debut.
For comic book films, which are often front-loaded and regularly see second weekend falls that are over 50%, it's a notably small dip. It's also a slightly lower drop than "Wonder Woman" and "Black Panther" — both of which had higher initial openings and went on to have long lives in theaters.
"These are incredible numbers and really reflect how interested and excited people were," said Paul Dergarabedian, senior media analyst for Comscore.
The film had a rollercoaster ride to release, with highs like winning the top prize at the Venice Film Festival, and lows when concerns about the film inciting violence made headlines and prompted increased security at many theaters across the country. But audiences have spoken with their dollars and "were not going to be deterred," Dergarabedian said.
"It shows that content wins. A great movie will rise up above all the noise over whatever controversy or security concerns there were," he added. "You're totally left out of the water cooler conversation if you haven't seen 'Joker.'"
Internationally, "Joker" added $123.7 million from 79 markets, bringing its global total to $543.9 million after just 12 days in theaters.
"Joker's" second weekend success played well alongside the counterprogramming of the kid-friendly "Addams Family," which exceeded expectations and came in a strong second with $30.3 million.
United Artists Releasing distributed the film from MGM and BRON Creative that features the voices of Oscar Isaac, Charlize Theron and Bette Midler. "The Addams Family" defied middling reviews (43% on Rotten Tomatoes) and benefited from a marketplace with relatively few family friendly options in theaters right now, aside from "Abominable" which is now in its third weekend.
The ambitious, star-driven "Gemini Man" was not so lucky. The visual effects-heavy Ang Lee film about an assassin on the run from a younger version of himself (both played by Smith using state of the art de-aging technology) opened in third place with only $20.5 million. Even Smith's disastrous "After Earth" had a better debut ($27.5 million).
Reviews were overwhelmingly poor (it's currently at 26% on Rotten Tomatoes) but "Gemini Man" also had the "Joker" factor to contend with, which may have contributed to the disappointing opening, according to Dergarabedian.
"Gemini Man" was not a cheap endeavor either. The film from Paramount and Skydance cost a reported $140 million to make after rebates and will have a difficult time breaking even.
Rounding out the top five were "Abominable," with $6.2 million, and "Downton Abbey," with $4.9 million.
In limited release, Bong Joon-Ho's "Parasite" had an extraordinary weekend, earning $376,264 from only 3 locations. Its $125,421 per theater average is a record for 2019.
"It's amazing how well ("Parasite") did. It's one of the biggest stories of the weekend," Dergarabedian said. "That per theater average means that those movie theaters were full. The demand far outweighed the supply."
Neon is distributing the class-conscious Korean thriller, which won the Palme d'Or at the Cannes Film Festival earlier this year and is already a massive hit internationally, with over $70.9 million from South Korea alone. With near-unanimous rave reviews, "Parasite" is also expected to be an awards contender and will be expanding in North America in the coming weeks.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.
1."Joker," $55 million ($123.7 million international).
2."The Addams Family," $30.3 million.
3."Gemini Man," $20.5 million ($31.1 million international).
4."Abominable," $6.2 million ($15 million international).
5."Downton Abbey," $4.9 million ($4.1 million international).
6."Hustlers," $3.9 million ($3.9 million international).
7."Judy," $3.3 million ($1.6 million international).
8."It: Chapter Two," $3.2 million ($2.3 million international).
9."Jexi," $3.1 million.
10."Ad Astra," $1.9 million ($2.9 million international).
Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to Comscore:
1. "Joker," $123.7 million.
2. "The Captain," $33.4 million.
3. "Gemini Man," $31.1 million.
4. "My People, My Country," $23 million.
5. "Abominable," $15 million.
6. "The Climbers," $11 million.
7. "Downton Abbey," $4.1 million.
8. "Hustlers," $3.9 million.
9. "The Most Ordinary Romance," $3.7 million.
10. "The Angry Birds Movie 2," $3 million.
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More