Production company JOJX has added the creative and directing talents of viral video agency whoisthebaldguy to its roster for creative and commercial representation in the U.S. This is the first spot representation for the team which is known for its work in stunt and prank films.
whoisthebaldguy was founded by New York-based director Michael Krivicka in partnership with producer Christopher Yoon. With an expertise in creating award-winning tie-in prank and stunt videos for corporate clients, Krivicka’s videos have reached over 3 billion viewers worldwide since he opened his first agency, Thinkmodo, in 2011. Over the past decade, Krivicka has made viral urban stunts for the Netflix films Don’t Look Up and Sweet Tooth, Sony’s Spider-Man: Homecoming, Devil’s Due by 21st Century Fox, Warner Brother’s Geostorm, and the video game Warframe by Digital Extreme, among many others. Yoon has been producing branded content, TV shows, and music videos for over 15 years, having worked with Krivicka on promo films for Sony’s Sausage Party, guest starring Seth Rogan, and the latest installment of The Ring for Paramount, which became the most watched Facebook video of 2017.
Immersive and voyeuristic, the attention-grabbing videos created by whoisthebaldguy include the heart-racing promo for Don’t Look Up, for which the team built an office, filmed a fake news report of a comet barreling towards Earth, and then hired hundreds of actors and stunt people to convince unsuspecting survey takers that a life-threatening comet strike was imminent. Through a series of hidden cameras, viewers follow along as the intensity builds to a state of panic before resolving into a dramatic comedic reveal.
“I have been aware of their stunts for years and had no idea that they were all coming from one brilliant source; once we figured that out it was fireworks ” said Jackson Morton, partner and executive producer at L.A.-based JOJX. “Their work is a breath of fresh air that we all need right now, it’s pure entertainment and their experience will be an asset to our agency partners, helping them to expand their reach and make a lot of noise.”
“JOJX has a clear understanding of where the branded content space is headed,” said Krivicka. “We have a shared belief in doing things differently–knowing that creating surprising and unforgettable stunts which take viewers on an emotional rollercoaster ride is an effective way to stand out and organically reach millions of people, not just in the U.S., but globally.”
