Production company JOJX has added the creative and directing talents of viral video agency whoisthebaldguy to its roster for creative and commercial representation in the U.S. This is the first spot representation for the team which is known for its work in stunt and prank films.
whoisthebaldguy was founded by New York-based director Michael Krivicka in partnership with producer Christopher Yoon. With an expertise in creating award-winning tie-in prank and stunt videos for corporate clients, Krivicka’s videos have reached over 3 billion viewers worldwide since he opened his first agency, Thinkmodo, in 2011. Over the past decade, Krivicka has made viral urban stunts for the Netflix films Don’t Look Up and Sweet Tooth, Sony’s Spider-Man: Homecoming, Devil’s Due by 21st Century Fox, Warner Brother’s Geostorm, and the video game Warframe by Digital Extreme, among many others. Yoon has been producing branded content, TV shows, and music videos for over 15 years, having worked with Krivicka on promo films for Sony’s Sausage Party, guest starring Seth Rogan, and the latest installment of The Ring for Paramount, which became the most watched Facebook video of 2017.
Immersive and voyeuristic, the attention-grabbing videos created by whoisthebaldguy include the heart-racing promo for Don’t Look Up, for which the team built an office, filmed a fake news report of a comet barreling towards Earth, and then hired hundreds of actors and stunt people to convince unsuspecting survey takers that a life-threatening comet strike was imminent. Through a series of hidden cameras, viewers follow along as the intensity builds to a state of panic before resolving into a dramatic comedic reveal.
“I have been aware of their stunts for years and had no idea that they were all coming from one brilliant source; once we figured that out it was fireworks ” said Jackson Morton, partner and executive producer at L.A.-based JOJX. “Their work is a breath of fresh air that we all need right now, it’s pure entertainment and their experience will be an asset to our agency partners, helping them to expand their reach and make a lot of noise.”
“JOJX has a clear understanding of where the branded content space is headed,” said Krivicka. “We have a shared belief in doing things differently–knowing that creating surprising and unforgettable stunts which take viewers on an emotional rollercoaster ride is an effective way to stand out and organically reach millions of people, not just in the U.S., but globally.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More