Director Michael Clowater has signed with creative content studio JOJX for commercial representation in the U.S.
Clowater has worked with large consumer global brands like Pizza Hut, Heineken, Volkswagen, IKEA, Subway, Pringles, Kohler and Samsung. His talent for mining the cinematic out of the mundane was most widely demonstrated in the viral Cheerios campaign “#HowToDad,” which earned him two Gold Bessie Awards and a place on the Cannes Lions shortlist. Prior to joining JOJX, Clowater had been with production house SMUGGLER.
Complementing his commercial career, Clowater helmed narrative branded short films for companies like MadeGood, President’s Choice, and Interpolis. His narrative work also includes the award-winning short film Four Eyes as well as the short Alfred’s New Dog, which screened at the Guggenheim Museum as part of its exhibition on children’s comedy. He also recently wrote and directed his first feature film–a period road trip movie starring Alan Cumming and set in eastern Canada.
The Toronto-based Clowater said, “JOJX has a unique energy that feels fresh and exciting to me,” adding that company exec producers/partners Pedro Aragão De Oliveira, Joe Care and Jackson Morton “seem hell-bent on curating a roster of people–directors and otherwise–who are passionate, smart, and ambitious. I couldn’t be more excited to jump on this train.”
“Michael brings an immediate sense of relatability to all of his work,” added Morton. “An audience can immediately see themselves and their experiences reflected in his films, commercial or otherwise. That’s what makes his work so consistently compelling.”
