Director Michael Clowater has signed with creative content studio JOJX for commercial representation in the U.S.
Clowater has worked with large consumer global brands like Pizza Hut, Heineken, Volkswagen, IKEA, Subway, Pringles, Kohler and Samsung. His talent for mining the cinematic out of the mundane was most widely demonstrated in the viral Cheerios campaign “#HowToDad,” which earned him two Gold Bessie Awards and a place on the Cannes Lions shortlist. Prior to joining JOJX, Clowater had been with production house SMUGGLER.
Complementing his commercial career, Clowater helmed narrative branded short films for companies like MadeGood, President’s Choice, and Interpolis. His narrative work also includes the award-winning short film Four Eyes as well as the short Alfred’s New Dog, which screened at the Guggenheim Museum as part of its exhibition on children’s comedy. He also recently wrote and directed his first feature film–a period road trip movie starring Alan Cumming and set in eastern Canada.
The Toronto-based Clowater said, “JOJX has a unique energy that feels fresh and exciting to me,” adding that company exec producers/partners Pedro Aragão De Oliveira, Joe Care and Jackson Morton “seem hell-bent on curating a roster of people–directors and otherwise–who are passionate, smart, and ambitious. I couldn’t be more excited to jump on this train.”
“Michael brings an immediate sense of relatability to all of his work,” added Morton. “An audience can immediately see themselves and their experiences reflected in his films, commercial or otherwise. That’s what makes his work so consistently compelling.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More