Director Andreas Roth has joined the roster of L.A.-based JOJX for exclusive commercial representation in the U.S. His body of work spans such brands as Adidas, Audi, BMW, Fila, Heineken, Uniqlo, Lexus, Xbox, and Jaguar. Roth had been previously handled in the ad arena by RSA Films.
Originally from Hamburg, Germany, Roth began his career as a production assistant and afterward as a junior editor at Jung von Matt. During that time he went on to direct his first client commercial at the age of 21 before heading to film school. Roth quickly gained momentum with high-profile projects, including a viral film for Dirt Devil which accumulated more than 30 million views on Vimeo. He is a two-time winner of the Young Director Award in Cannes and earned inclusion into the Saatchi & Saatchi New Directors Showcase in 2011 and SHOOT’s New Directors Showcase in 2012, along with winning numerous other accolades and shortlists including Cannes Lions, D&AD, ADC, AICP Show, Epica and Eurobest.
Roth also had the idea of gathering like-minded creatives together to push personal side projects as well as work outside the classic film jungle. One of these projects is the AKKURAT Journal, a magazine highlighting creatives and their work worldwide. Most recently he became a founding partner of his own creative label AKKURAT Studios to serve as a filmmaking and design imprint for himself. The company will officially launch in November but has already produced jobs for clients like Mercedes, Facebook, and Swiss luxury brand Bucherer.
For feature films, Roth is represented by ICM.
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More