BBH LA has expanded its creative team with a series of new hires, including the appointment of Johnnie Ingram as creative director. Ingram–who’s charged with leading the agency’s work across Google–reports to Zach Hilder, executive creative director at BBH LA.
Ingram brings 14-plus years of experience in advertising as a designer, director, photographer and creative director. Prior to joining BBH, he was creative director at Saatchi & Saatchi, where he oversaw the General Mills, Cheerios business.
Additionally BBH LA has named Anomaly’s Jimmy Carroll as sr. graphic designer, Lizzie Shook as executive producer and Kevin Tosi as copywriter.
Previously, Carroll worked on social and global campaigns for Budweiser.
As EP, Shook hit the ground running overseeing production on nearly a dozen projects thus far. Having worked for ad agencies in NYC and LA for the past decade, she brings an eclectic know-how to the table from her previous experience working as a designer and publicist across fashion, music, and film.
Tosi comes to BBH LA from BBH Singapore where he played a key role in pitching and winning the Uber account, as well as working on Dulux, IKEA and Singtel.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More