Content studio Ntropic has hired John Yu as creative director/sr. Flame artist. He joins the team in its newly relocated NYC office, which opened this past summer in the Flatiron District.
Yu will work with creative director Ryan Duggan. The duo has collaborated on many projects over the years and have a shorthand that allows them to tackle a diverse range of content with ease.
Yu started his career in broadcasting, launching various well-known channels: “The first half of my career was mostly in broadcast design and the second half has been in advertising,” Yu said. For over a decade, Yu has honed his craft working with brands including HondaJet, Mercedes-Benz, Braun, Verizon Wireless, and Samsung on boundary-pushing advertising work. Now with Ntropic, he looks to bring his talents to VR projects as well as develop innovative content for social media channels.
Yu was drawn to Ntropic in big part due to the enthusiasm of founder and executive creative director Nathan Robinson. Yu explained, “It was great speaking to Nate because, even after being in this industry for more than 20 years, when you talk to him you can tell that he is still passionate about the work he does. That’s exactly how my mind works as well—I’ve been doing this since ’95, but I still get excited about every project.”
