Agency 22squared has promoted John Stapleton from EVP/chief creative director to chief creative 0fficer. In his new role Stapleton is responsible for the overall creative brand for 22squared. Stapleton has been with 22squared for 15 years and was key in the agency’s rebranding efforts in 2007. His work has garnered recognition from various award shows including from the Effies, Communication Arts, and The One Show.
“At the start of 2015, I challenged John to create a vision, an architecture and a new spirit for our creative department and he delivered,” said Richard Ward, president, CEO at 22squared. “Under John’s leadership, we now have a road map for growing our creative prowess. We came down to the wire in our industry’s two largest creative pitches this year, making 22squared a destination for top creative talent from across the country. We look forward to John’s leadership in the years to come.”
In addition to Stapleton’s promotion, the agency has made a series of senior-level promotions. Effective immediately, these include:
· Kevin Botfeld promoted to executive creative director of the Tampa Office. He was previously a VP, creative director.
· Genna Franconi moving to account management as team account director. Franconi was previously a VP, director of strategy at 22squared.
· Saya Heathco promoted to director of strategy. Heathco previously held the role of VP, group strategy director.
· Meg Jokinen promoted to account director. She was previously a VP, management supervisor at the agency.
· Anne DiNapoli promoted to director, paid social and digital. DiNapoli previously held the role of associate media director at 22squared.
22squared is an independent, fully-integrated advertising agency works with such brands as Baskin-Robbins, Dunkin’ Donuts, GNC, Mizuno, Publix Super Markets Inc., Shoe Carnival and Southeast Toyota Distributors, with teams based in Atlanta and Tampa, Fla.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More