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    John Reid Named U.S. Chief Creative Officer At Deep Focus

    By SHOOTUpdated:No Comments3126 Views
    John Reid
    NEW YORK --

    Digitally led creative agency Deep Focus, part of Engine Group, has appointed John Reid to serve as U.S. chief creative officer. Reporting to CEO Ian Schafer, Reid will be responsible for driving creative vision for the agency’s North American offices.
     
    Reid will lead Deep Focus’ creative team to serve a client base which includes Frito-Lay, Nestlé, Intel, Purina and eBay. Reid will help the agency develop progressive strategic and tactical plans for its clients.
     
    Prior to joining Deep Focus, Reid served as EVP, chief creative officer at Wunderman, where he led the agency’s creative vision, delivering award-winning work for the likes of The Ad Council, Audi, Johnson and Johnson, E*Trade, Pfizer and Procter & Gamble. In addition to Wunderman, he has also held senior creative positions at agencies including McCann, ATTIK, CP+B and AKQA. Through working with these agencies, Reid has handled creative for other global brands, such as Microsoft, TiVo, Visa, Best Buy and Hewlett Packard.

    Reid’s work has been recognized by national and international award shows, including Cannes Lions, Clios, ADDYs, Webbys, and MIXX. He’s been a judge at numerous awards shows including the Cannes Lions, the Clios, and the One Show.

    “I look forward to working alongside the talented people of Deep Focus who are brave and provocative enough to ask questions and defy the status quo,” said Reid. “It is this culture of innovation and invention that drew me in to Deep Focus, and I am eager to help continue its evolution towards being each of our clients’ key strategic and creative partner.”

    Headquartered in New York City, 500-person agency Deep Focus has a global footprint with additional offices in Los Angeles, San Francisco, London, Shanghai, and Hong Kong.

    Category:News
    Tags:Deep FocusJohn Reid



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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