John Reid has been named EVP and chief creative officer for McCann Health New Jersey. He joins from Razorfish Health, where he was EVP and chief creative officer, and he previously held senior creative roles as CCO at Deep Focus and EVP and CCO at Wunderman. At McCann Health, he will also serve as a member of the award-winning network’s global Creative Leadership Council.
Reid’s work has included many major brands both in the pharma and healthcare field and in the overall market. These include Procter & Gamble, AbbVie, Biogen, AstraZeneca, Genentech, GSK, Johnson and Johnson, Merck, Regeneron and Pfizer as well as Audi, Nike and Microsoft. The international recognition he has received for his creative work includes awards at Cannes Lions, Cannes Lions Health, Clios, Clio Health, Communication Arts, Effies, Webbys, W3, and local, regional and national American Advertising Awards. In addition, he has been selected to be on the jury of the Cannes Lions Health, Cannes Young Lions, The One Show, Lisbon Festivals, MMA Global Smarties, MM&M, Clio and Clio Health Awards.
Matt Eastwood, global CCO of McCann Health. described Reid as “a creative superstor,” adding, “He believes that nothing is more personal than your health, and strives to create work that starts real, meaningful conversations that help motivate an audience to take action, enable healthier outcomes, and live healthier lives, which perfectly aligns with our mission at McCann Health.”
Reid, who early in his career worked as a VP-associate creative director at McCann in San Francisco, said, “I cut my advertising teeth at McCann, so it’s a bit of a homecoming. It’s been inspiring to watch the agency change and evolve over the years, especially in healthcare. Both Marcia and Matt are all about work that really matters, and pushing boundaries to create campaigns, tools and programs that reinvent the doctor–patient conversations. The work they are creating ultimately leads to healthier outcomes and people living better lives. I’m really excited to be a part of all of that.”
