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    John Maxham Named Laughlin Constable’s Chief Creative Officer

    By SHOOTUpdated:No Comments2370 Views
    John Maxham
    CHICAGO --

    Laughlin Constable (LC) has hired John “Max” Maxham as its chief creative officer. Maxham joins LC from DDB Chicago, where he spent the past six years as CCO. Prior to joining DDB, he was ECD for Seattle-based agency Cole & Weber.

    Maxham joins LC at a time when brands are increasingly looking at independent agencies for partnership. “In today’s hyper competitive marketing world, you need the best talent to succeed. It says a lot about the agency we’ve built that someone of John’s caliber has decided to join our team,” said Mat Lignel, CEO and president of Laughlin Constable. “He has a unique talent and I know he will make a difference both for LC and for our client partners.”

    Maxham secured multiple AOR client relationships for DDB Chicago since joining in 2014, including Jeep, US Army, Kohler, Symantec, Jiffy Lube, and Miller Lite.

    Over the course of his career, Maxham’s work has been recognized at top international award shows including Cannes Lions, One Show, Clio Awards and Effies. Maxham has led the creative teams behind some of the most talked-about campaigns in recent years, including Skittles’ “Broadway the Rainbow,” “Jurassic Jeep,” Capital One NCAA, McDonald’s “Lovin’ The Super Bowl” and State Farm’s “She Shed.” He has experience in a broad range of industries including consumer products, auto, retail and technology. 

    “Laughlin Constable is part of a rising group of Midwest independents that are making serious waves in the industry. I was drawn to them because of their people, pedigree and a distinct culture, which I loved,” said Maxham. “I wanted to shift to a place where I could not only shape the creative work, but help guide the destiny of an agency. That’s the kind of freedom that holding companies don’t often permit, and that is what’s so compelling about this opportunity with LC.” 

    Maxham will continue to be based in Chicago while spending time between both Laughlin’s Chicago and Milwaukee offices. 

    “We’re in the business of not only doing great work, but also building a great agency. John will be a great mentor for the creative team and beyond,” Lignel said.

    Category:News
    Tags:John MaxhamLaughlin ConstableMat Lignel



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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