Johan Eghammer has joined CP+B in Boulder as executive creative director. He spent the past 23 years at Swedish agency Forsman & Bodenfors (F&B), where he was creative director, sr. partner and member of the board.
As a founder of the F&B/Stockholm office, which opened in 2001, Eghammer has contributed to the agency’s transformation from a local shop to one of the best in the world. Working with clients like Volvo, IKEA, Carlsberg, Pernod Riccard, Visit Sweden, The Webby Awards and Unicef, he has amassed an impressive body of work which has won honors including a Cannes Grand Prix, two Golds and 12 total Lions. Recent projects, such as an effort from Visit Sweden to market the country on AirBNB and “The Organic Effect” from the Coop chain of grocery stores, have received international acclaim. Eghammer has been a member of The Cannes Lions Film jury and the New York Festivals Grand jury. He will work across accounts at CP+B.
Additionally CP+B has hired Trisha Ramdoo as director of business affairs. She comes to CP+B after nine years at TBWAMedia Arts Lab where she was group director of business affairs for its sole client, Apple. Originally in London, and later from the agency’s Los Angeles headquarters, Trisha led business affairs for award-winning domestic and global campaigns for more than a dozen iPhones, as well as numerous iPads, Macs, Apple Watches, iPods and the debut of Apple Music. She began her career as a commercial and intellectual property lawyer in London. Today, she also acts as director of business affairs for the ADCAN Awards–which honors unsigned filmmakers who make commercials for selected charities–and participates in AdColor and GLAAD to help promote diversity within advertising.
“Talent is the single most important component of our success as an agency, and Trisha and Johan are among the best in the world at their disciplines,” said Linus Karlsson, global chief creative officer, CP+B. “This is vital as we continue building a high-performing agency culture based on creativity and ingenuity.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More