Joe Staples has come aboard indie creative agency Mother as executive creative director and partner in its Los Angeles office. He will be responsible for all creative coming out of Mother L.A.
Prior to joining Mother, Staples was ECD at Wieden+Kennedy’s office in Portland, Ore., where he oversaw the advertising, technology and design for such brands as Nike, Coca-Cola, Old Spice, Chrysler and Weight Watchers.
“I love Mother’s independence,” said Staples. “I have truly enjoyed the time I’ve spent with all the key people as they’re driven by optimism and possibility. I’ve never heard anyone complain about a client, or bemoan a process. The incredible team in L.A. has already accomplished so much, and I’m excited to join this growing outpost and continue to define how Mother in L.A. will play into the larger Mother narrative.”
The addition of Staples will further advance Mother’s growth in the West. Corinna Falusi, chief creative officer and partner at Mother NY, said, “Our first year in L.A. has already been amazing–and with Joe, we believe that his enormous creative and personal energy will continue to inspire our broader creative community.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More