Publicis New York has hired Joe Mongognia as chief creative officer, effective April 5. Mongognia will oversee creative across Publicis New York, reporting to Publicis New York CEO and Publicis Groupe global chief strategy officer Carla Serrano.
Publicis New York is both a world-class creative agency and the creative chassis behind Publicis Groupe’s bespoke Power of One models. This has attracted leading brands including Citi, Pfizer and Walmart, bringing together the best capabilities, talent and agencies across data, media, technology, creative and production into integrated, client-centric agency teams.
“The Power of One requires a different leadership mindset from the typical chief creative gig. It’s less about making ads and more about nurturing the best ideas from the Groupe’s full arsenal of data, talent and creativity,” said Serrano. “Joe immediately grasped the assignment and Publicis New York’s ambition to put creative at the center of driving brands into the future.”
Mongognia spent the last 10 years at Grey New York, most recently as executive creative director overseeing creative for brands including NFL, Gillette, Pfizer, Pringles, MassMutual, National Parks, and Procter & Gamble. For the last two decades, he has been helping build and shape several top agencies including Ogilvy, McCann and JWT. His work has been recognized with international awards, including Cannes Lions, D&AD, Effies, The ANDYs and One Show, and is part of MoMA’s permanent advertising collection.
“The Power of One is envied throughout the industry for its ability to surround brands with the best talent and integrated capabilities, without compromising on creativity,” said Mongognia. “What attracted me to Publicis New York is it has rapidly evolved beyond the traditional creative agency. It’s a model and a philosophy that can flex to where brands and the industry need to go, and that is the ultimate creative brief.”
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More