Publicis New York has hired Joe Mongognia as chief creative officer, effective April 5. Mongognia will oversee creative across Publicis New York, reporting to Publicis New York CEO and Publicis Groupe global chief strategy officer Carla Serrano.
Publicis New York is both a world-class creative agency and the creative chassis behind Publicis Groupe’s bespoke Power of One models. This has attracted leading brands including Citi, Pfizer and Walmart, bringing together the best capabilities, talent and agencies across data, media, technology, creative and production into integrated, client-centric agency teams.
“The Power of One requires a different leadership mindset from the typical chief creative gig. It’s less about making ads and more about nurturing the best ideas from the Groupe’s full arsenal of data, talent and creativity,” said Serrano. “Joe immediately grasped the assignment and Publicis New York’s ambition to put creative at the center of driving brands into the future.”
Mongognia spent the last 10 years at Grey New York, most recently as executive creative director overseeing creative for brands including NFL, Gillette, Pfizer, Pringles, MassMutual, National Parks, and Procter & Gamble. For the last two decades, he has been helping build and shape several top agencies including Ogilvy, McCann and JWT. His work has been recognized with international awards, including Cannes Lions, D&AD, Effies, The ANDYs and One Show, and is part of MoMA’s permanent advertising collection.
“The Power of One is envied throughout the industry for its ability to surround brands with the best talent and integrated capabilities, without compromising on creativity,” said Mongognia. “What attracted me to Publicis New York is it has rapidly evolved beyond the traditional creative agency. It’s a model and a philosophy that can flex to where brands and the industry need to go, and that is the ultimate creative brief.”
