Joan Creative has named Alex Kalluf to serve as its chief data officer. In his new role, Kalluf will oversee data and market practices for the agency and its clients. Based in New York, Kalluf will work with Jaime Robinson, chief creative officer, and Lisa Clunie, CEO, to help shape Joan’s data analytics practice and overall approaches to irregular thinking.
“Alex has an incredibly diverse background which, coupled with his depth of experience in data analytics and creative spirit, was something we just couldn’t pass up,” said Clunie. “We felt that Alex’s understanding of market research and industry trends gives him a great edge. He can identify opportunities and cultural connections, coupled with the kind of thinking that challenges the status quo.”
Kalluf joins the agency from Figliulo and Partners, where he led research strategy and analytics. Prior to that, he worked with GroupM where he managed mix modeling projects for major advertisers including Amazon and Mazda. Kalluf was also at Millward Brown where he led research projects for global brands such as Coca-Cola, Intuit, and Unilever. Kalluf is an author and frequent media commentator and speaker.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More