Marketing communications agency Campbell Ewald has appointed Jo Shoesmith to serve as executive creative director. Based in Los Angeles, Shoesmith will lead creative efforts for clients including Covered California, Energy Upgrade California and Kaiser Permanente and will report directly to Mark Simon, chief creative officer. Campbell Ewald maintains offices in NY, Detroit, L.A. and San Antonio.
Prior to joining Campbell Ewald, Shoesmith was a sr. VP, creative director at Leo Burnett Chicago and also held positions at Leo Burnett Melbourne and Clemenger BBDO Melbourne. With extensive experience in CPG, automotive, financial, insurance, entertainment and retail categories, she has worked with brands such as General Motors, Mazda, Allstate, Esurance, Hallmark, Heinz, Nintendo and Black & Decker. Shoesmith’s work has earned assorted awards over the years, including multiple Cannes Lions, Clios, Webbies and ADDYs.