CLIENT
ING Group.
PRODUCTION CO.
Tony K., Santa Monica.
Tony Kaye, director/DP; Adam Gross, executive producer; Thomas O’Malley, producer. Shot on location in New York.
AGENCY
jordanmcgrathcase&partners,
New York.
Rochelle Klein, chief creative officer; Nick Scordato and Jeanne Byers, art directors; Nancy Tag and Rochelle Klein, copywriters; Pam Ferman, executive producer; Jennifer Picarelli, associate producer.
EDITORIAL
Mad River Post, New York.
Michael Elliot, editor; Chris Angeladakis, assistant editor.
POST/VISUAL EFFECTS
Moving Images, New York.
Tim Masick, colorist.
R!OT Manhattan, New York.
Kieran Walsh, visual effects supervisor, "Bench"; Verdi Sevenhuysen, compositor; Michelle Moen, matte painter; Martin Lauzon, CGI animator; Eric Mises-Rosenfeld, visual effects supervisor, "City."
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer, "Bench."
Lower East Side, New York.
Glen Landrum, mixer, "City."
THE SPOTS
In "Bench" (:30/:15) and "City" (:30) a man attempts to figure out the full name of the logo "ING" when people or items apparently obscure his view. The spots feature the tag line, "It’s not an ending, it’s a beginning."
Spots broke May 21.