Jim Joseph has been appointed president of McCann Health North America. In his new role, Joseph will oversee all North American advertising and promotion agencies in the U.S. and Canada, as well as build and expand the North American growth team. He comes aboard McCann Health at a time when the network in North America has built considerable momentum, performing well over the past year in global award show recognition and new business wins.
Joseph joins McCann Health after eight years at Burson Cohn & Wolfe (BCW) where, while serving as global president, he helped lead the firm’s strategic transformation from traditional public relations to fully integrated marketing communications, including the complex merger of Burson Marsteller with Cohn & Wolfe. His extensive consumer and healthcare experience includes time at Publicis, where among other roles, he served as the managing director at Saatchi & Saatchi Wellness. He started his career in client-side brand management at Johnson & Johnson and Arm & Hammer. Joseph has expertise and has led campaigns in numerous therapeutic areas, including cardiovascular, upper respiratory, HIV, dermatology, women’s health, diabetes, immunizations, and oncology. Throughout his career Joseph has developed a proven track record of leading and managing global brands and agencies for sustained growth and innovation.
John Cahill, global CEO of McCann Health, said of Joseph, “His decades-long industry experience, investment in innovation and talent will help continue the momentum we have been seeing in the region and push us even further towards raising the bar in delivering the best possible work for our clients.”
Joseph shared, “Joining the network during a time of immense recognition and explosive growth in the North American region is incredibly exciting. I look forward to championing both the groundbreaking work that McCann Health produces for our clients, as well as the network’s greatest asset: our employees.”
Joseph has been recognized consistently, both individually as well as part of the agencies he has led, including numerous Best Agency to Work For and Agency of the Year awards, as well as for the Diversity and Inclusion Company of the Year in 2019. Joseph is also the author of the critically acclaimed, award-winning book and blog series “The Experience Effect,” about the impact that a compelling and consistent brand experience can have on customer loyal and business results. He also recently released his latest book titled “The Conscious Marketer.” Joseph serves as an adjunct instructor at New York University, teaching master’s degree courses. He holds an MBA in Marketing and Finance from Columbia University and a BS in Marketing and Communication from Cornell University.
More than 50 percent of McCann Health North America’s clients are now global brands. The region welcomed new clients, such as Sarepta and Bayer Consumer Health, while also expanding AstraZeneca, RB, Janssen, Sanofi, Pfizer, Takeda, Novartis and Vertex businesses across the network. Each of the North American agencies received recognition in high-profile industry awards shows throughout 2019 and 2020, including McCann Health Managed Markets recent Agency of the Year award at the 2020 Med Ad News Manny awards.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More