Office workers find all sorts of interesting ways to spend their downtime. While some make personal phone calls and others surf the Internet, the guys featured in a new spot for Nextel created by TBWA/Chiat/Day, New York, and directed by Jim Jenkins of bicoastal/international Hungry Man are shown taking a more cardiovascular approach: They hold a dance party right in their office.
CS Lee, Brian McCaskill, Owen Burke and Doud Heida were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
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CLIENT
Nextel.
PRODUCTION CO.
Hungry Man, bicoastal/international.
Jim Jenkins, director; Tim Ives, DP; Steve Orent and Dan Duffy, executive producers; Ralph Laucella, producer. Shot on location in Fort Wayne, N.J.
AGENCY
TBWA/Chiat/Day, New York.
Gerry Graf, executive creative director; Scott Vitrone, creative director/art director; Ian Reichenthal, creative director/copywriter; Nathy Aviram, senior producer.
EDITORIAL
MacKenzie Cutler, New York.
Dave Koza, editor; Mona Salma, assistant editor, Melissa Miller, executive producer.
POST
Schmigital, New York.
Matt Monson, online editor.
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, mixer.
