JWT New York has hired Jim Hord to serve as an executive creative director on Microsoft. Hord comes to JWT from R/GA, where he served as creative director on Nike, overseeing projects on Nike +, Nikewomen, Nike Basketball, NikeID and the Nike brand platform.
In his newly created role at JWT, Hord will serve as an integral part of the New York agency’s creative leadership team. He brings nearly 20 years of ad industry experience to his new roost, having worked for such shops as Y&R, Lowe and DDB.
Hord’s efforts span both traditional and non-traditional media, contributing to such brands as Sony, MetLife, Sunkist, GMC Trucks and SUVs, and LG Electronics. He began his career at DDB Dallas where, at 25, he was the youngest copywriter in the agency’s U.S. network to be promoted to creative director.
Now 41, Hord spent his entire advertising career as a trained copywriter. However, he received his bachelor’s degree in graphics design from the University of Denver.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More