Jim Elliott is returning to Goodby Silverstein & Partners (GS&P) as executive creative director.
During his first stint at GS&P, when he served as a writer and creative director from 2006 to 2011, Elliott helped lead the creation of some of the agency’s most awarded work, including the “Think about It” campaign for Hyundai, “Help the Honeybees” for Häagen-Dazs, “Serious Breakfast” for Denny’s and “This Is How You SONIC” for SONIC Drive-In. Additionally, he worked on HP, Yahoo! and Netflix.
“This is such a unique and special place that has always pushed the boundaries of what’s possible in our industry,” said Elliott. “GS&P continually finds new and surprising ways to create brave, beautiful, innovative work that matters. The momentum the agency is enjoying right now is absolutely incredible. Becoming a part of that again is beyond exciting.”
Elliott’s hiring comes on the heels of a period of rapid growth for the agency, as well as the return of leaders like Adam Reeves (director of innovation), Chad Bettor (executive group account director), Katie Coane (group brand strategy director) and Cam Miller (creative director).
In 2018 GS&P increased its overall staff with 115 new hires, 45 of whom are in the creative department, thanks to new business wins of Pepsi, Liberty Mutual and BMW as well as organic growth from Comcast.
Elliott left GS&P in 2011 to become the CCO of Y&R NY, where he oversaw work for the agency’s entire portfolio of brands, including globally recognized, award-winning work for Land Rover, Dell, Campbell’s and Virgin Atlantic.
In 2015 he became the global CCO of Arnold Worldwide, where he helped unify the agency’s creative vision across its Boston and NYC offices and beyond–overseeing work for brands such as Progressive, Jack Daniels and CenturyLink, Along the way he helped create awarding-winning work for Hershey’s, Reese’s and Jeep (this year’s Cannes Lion-winning Super Bowl ad).
“It is amazing to have a talent like Jim return to GS&P, which is testament to our familial culture that Jim would tell you he remembers well,” said Margaret Johnson, partner and CCO at GS&P. “He’s a phenomenal leader with a genuinely collaborative and inspiring approach that brings out the best in those around him. I am thrilled to have him back as an integral part of our leadership team.”
From Restoring To Hopefully Preserving Multi-Camera Categories At The Emmys
When Gary Baum, ASC won his fourth career Emmy Award earlier this month, it was especially gratifying in that the honor came in a category--Outstanding Cinematography for a Multi-Camera Half-Hour Series--that had been restored thanks in part to a grass-roots initiative among cinematographers to drum up entries. Last year the category fell by the wayside when not enough multi-camera entries materialized.
In his acceptance speech, Baum appealed to the Television Academy to keep multi-camera categories alive. He later noted to SHOOT that editors also got their multi-camera recognition back in the Emmy competition this year. Baum hopes that after resurrecting multi-camera categories in 2024, such recognition will be preserved for 2025 and beyond.
A major factor in the decline of multi-camera submissions in 2023 was the move of certain children’s and family programming from the primetime Emmy competition to the National Academy of Television Arts and Sciences’ (NATAS) Emmy ceremony. For DPs this meant that multi-camera programs last year were reduced to vying for just one primetime nomination slot in the more general Outstanding Cinematography for a Series (Half-Hour) category. It turned out that this single slot was filled in ‘23 by a Baum-lensed episode of How I Met Your Father (Hulu).
Fast forward to this year’s competition and Baum won for another installment of How I Met Your Father--”Okay Fine, It’s A Hurricane,” which turned out to be the series finale. Two of Baum’s Emmy wins over the years have been for How I Met Your Father, and there’s a certain symmetry to them. His initial win for How I Met Your Father was for the pilot in 2022. So he won Emmys for the very first and last... Read More