Will assume his new role at WPP’s shopper marketing & activation agency effective Feb. 1
Jim Carlton will be taking on the role of chief creative officer, North America, for Geometry Global, WPP’s shopper marketing and activation agency. Carlton comes over from Arc Worldwide where he provided creative leadership on all of that agency’s accounts including McDonald’s, Purina, United Airlines, Walgreen’s, Comcast, MillerCoors, Norton, Coca-Cola, Sprint, Intel, and P&G. He will be filling the position left vacant by the departure of Bruce Henderson in September 2015. Carlton will be based in Chicago starting February 1, 2016.
In his new role at Geometry, Carlton will provide creative vision and oversight for Geometry Global offices in New York, Chicago, Akron, San Francisco, Cincinnati Atlanta, Minneapolis, Rogers, Toronto and Montreal. He will report directly to Carl Hartman, CEO of Geometry Global North America.
Carlton has served various roles in the Leo Burnett/Arc family for almost 20 years. Prior to Geometry Global, he was EVP, managing creative director of Leo Burnett/Arc in Chicago where he was responsible for the growth and reputation of Arc, the Intelligent Brand Activation Agency of the Leo Burnett Group. Prior to that, he was at Arc Worldwide (formerly Frankel) where he was recruited to help elevate the design and creative reputation of Frankel’s promotional business. There he lead creative across the agency’s McDonald’s retail and promotional business and helped create McDonald’s “Simple Bold.” Carlton also played an instrumental role in major new business wins such as Intel and Walmart. He began his career as a graphic designer at Young & Rubicam Group in New York.
Carlton’s work has been recognized by a range of U.S. and global industry award shows including Cannes, EFFIE, One Show, Pro Awards, REGGIE and Chicago Advertising Federation.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More