Jim Carlton will be taking on the role of chief creative officer, North America, for Geometry Global, WPP’s shopper marketing and activation agency. Carlton comes over from Arc Worldwide where he provided creative leadership on all of that agency’s accounts including McDonald’s, Purina, United Airlines, Walgreen’s, Comcast, MillerCoors, Norton, Coca-Cola, Sprint, Intel, and P&G. He will be filling the position left vacant by the departure of Bruce Henderson in September 2015. Carlton will be based in Chicago starting February 1, 2016.
In his new role at Geometry, Carlton will provide creative vision and oversight for Geometry Global offices in New York, Chicago, Akron, San Francisco, Cincinnati Atlanta, Minneapolis, Rogers, Toronto and Montreal. He will report directly to Carl Hartman, CEO of Geometry Global North America.
Carlton has served various roles in the Leo Burnett/Arc family for almost 20 years. Prior to Geometry Global, he was EVP, managing creative director of Leo Burnett/Arc in Chicago where he was responsible for the growth and reputation of Arc, the Intelligent Brand Activation Agency of the Leo Burnett Group. Prior to that, he was at Arc Worldwide (formerly Frankel) where he was recruited to help elevate the design and creative reputation of Frankel’s promotional business. There he lead creative across the agency’s McDonald’s retail and promotional business and helped create McDonald’s “Simple Bold.” Carlton also played an instrumental role in major new business wins such as Intel and Walmart. He began his career as a graphic designer at Young & Rubicam Group in New York.
Carlton’s work has been recognized by a range of U.S. and global industry award shows including Cannes, EFFIE, One Show, Pro Awards, REGGIE and Chicago Advertising Federation.
