CLIENT
Sprint PCS Vision Phone.
PRODUCTION CO.
Headquarters, bicoastal.
Joe Public, director (the directorial duo recently joined bicoastal HSI Productions); John Lindley, DP; Scott Flor, executive producer; Paul Ure, producer. Shot on location in Ballwin Hills, Calif.
AGENCY
Publicis & Hal Riney,
San Francisco.
Mark Sweeney, creative director/copywriter; Erin Alvo, creative director/art director; Sam Walsh, senior VP/director of production.
EDITORIAL
Jigsaw, Los Angeles.
Jon Hopp, editor; Kelly Koppen, assistant editor; Traci Meyer, executive producer; Corey Evans, producer.
POST/VISUAL EFFECTS
Jigsaw.
Mark Leiss, online editor/visual effects artist.
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
MUSIC
Element Music + Soundesign, Santa Monica.
James O’Brien, composer.
SOUND DESIGN
Eleven.
Jeff Payne, sound designer.
THE SPOT
"Socks" opens on a sock monster rifling through a dryer to find some goodies for his collection. Suddenly a woman enters the room, throws down her laundry basket and exclaims that she knew that there was someone stealing socks. She tries to take a picture of the little man with her picture phone, but is not successful. As the sock man taunts her, the Sprint PCS spokesman arrives on the scene and hands her the Sprint PCS Vision Phone, which is much easier to use. The :30 highlights a "buy one, get one free" promotion.
Spot broke April 6.
