CLIENT
DaimlerChrysler/Dodge RAM 1500.
PRODUCTION CO.
Partizan, bicoastal/international.
Traktor, director; Neil Shapiro, DP; Ole Sanders, executive producer; Jim Bouvet, producer. Shot on location in Los Angeles.
AGENCY
BBDO Detroit, Troy, Mich.
Rick Dennis and Sam Sefton, creative directors; Tim Teegarden and Aaron Houck, art directors; John Curtis, copywriter; Jamie McCarthy, producer.
EDITORIAL
Jigsaw, Los Angeles.
Jon Hopp, editor; Kelly Koppen, assistant editor; Traci Meyer, executive producer; Corey Evans, producer.
POST/VISUAL EFFECTS
Sea Level, Venice, Calif.
Simon Holdon, Inferno artist; Dan Connelly, executive producer.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
Eleven, Santa Monica.
John Bolen, mixer, Erin Reilly, producer. (Bolen has since opened Play, Santa Monica.)
MUSIC
Admusic, Santa Monica.
Steve Hampton, composer; Korbin Kraus, executive producer.
SOUND DESIGN
740 Sound Design, Santa Monica.
Eddie Kim, sound designer; Scott Ganary, executive producer.
THE SPOT
In "Revenge" (:30), a man in a drag racing car pulls up next to a guy driving a Dodge RAM 1500. The dragster asks if the RAM has a "Hemi" (a Hemi Magnum engine), which both he and the RAM have. The dragster then states that he has something that the RAM doesn’t. When the two vehicles begin to race, the dragster unveils his "secret weapon": a parachute that falls harmlessly to the ground, as the RAM sails by the sputtering vehicle.
Spot broke in February.