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    Jeter Vs. Gargoyles

    By SHOOT StaffUpdated:No Comments1491 Views

    By Adam Remson

    --

    With the Gatorade Fierce campaign entering its third year, the sports drink company’s contracted stable of professional athletes has been pitted against some menacing foes. In previous spots out of FCB Chicago, Indianapolis Colts quarterback Peyton Manning called plays against a team of wild lions and Toronto Raptors forward Vince Carter dribbled and dunked against vicious prehistoric Velociraptors. This year, New York Yankees shortstop Derek Jeter was selected to do battle, but while his sports drink brethren fought opponents associated with their respective sport’s mascots, having Jeter play baseball against Civil War-era federal or confederate soldiers wasn’t what creatives at Gatorade’s current agency, Chicago-based Element 79 Partners, had in mind. Copywriter Jon Flannery and art director Geoffrey Edwards put their minds to choosing a foe in line with Jeter’s image. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Gatorade Fierce.

    PRODUCTION CO.

    Anonymous Content, bicoastal.

    David Denneen, director; Emmanuel Lubezki, DP; Anna Fawcett and Shelly Townsend, executive producers; Phil Meatchem, animation designer/visual effects coordinator; Josie Leonard, line producer. Shot at Sony Studios, Culver City, Calif., and Hunter Gratzner Stage, Los Angeles.

    AGENCY

    Element 79 Partners, Chicago.

    Dennis Ryan, executive creative director; Geoff Edwards, art director; Jon Flannery, copywriter; Jeff Felter, executive producer.

    EDITORIAL

    Film Graphics, Sydney, Australia.

    Toby Denneen, editor.

    POST

    Digital Pictures, Sydney.

    Ziggy Ferstl, colorist.

    VISUAL EFFECTS

    Animal Logic, Sydney.

    Animal Logic: Bruce Carter, creative director; Stefan Coory, lead compositor /on-set supervisor; Luke Hetherington, CG supervisor; Clinton Downs, CG technical director; Simon Whiteley, visual effects art director; Maury Strong, Jacqui Newman, executive producers; Maury Strong, visual effects producer; Samuel Harvey, production coordinator; Maryanne Lauric, Adam Watson and Pheng Sisopha, compositors; Peter Colebatch, Stef Litterini, Scott Hunter, Nathan Stone and Michael Mellor, CG animators;.

    A52, Los Angeles.

    Darcy Leslie Parsons, executive producer, Rick Hassen, managing director; Scott Boyajan, producer; Simon Brewster, Inferno artist; Scott Johnson, Henry artist; Marguerite Cargill, Patrick Ferguson, Kristin Johnson and Mark Alan Loso, matte cutters; Ben Looram, online assistant.

    AUDIO POST

    Groove Addicts, Los Angeles.

    Gerhard Joost, mixer/engineer.

    MUSIC/SOUND DESIGN

    Groove Addicts.

    Claude Thibault and Jean Pierre Brie, composers; Jonathan Miller and Robert Wear, sound designers; Dain Blair, creative director.

    Category:Top Spot of the Week



    Stage and Film Actor Tony Roberts Dies At 85

    Friday, February 7, 2025

    Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies โ€” often as Allen's best friend โ€” has died. He was 85.

    Roberts' death was announced to The New York Times by his daughter, Nicole Burley.

    Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.

    "I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."

    Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.

    Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).

    "Roberts' confident onscreen presence โ€” not to mention his tall frame, broad shoulders and brown curly mane โ€” was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.

    In Eric Lax's book "Woody... Read More

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