Jerry Rig, an independent production shop, has hired Katie Matson-Walker as executive producer. Matson-Walker was previously production director at Publicis Groupe’s Razorfish and is a specialist in transmedia brand storytelling and content production. Prior to that, she helped build he NY office of San Francisco-based Mekanism, a digital and social media agency. She began her career as a producer at Believe Media working with A-List directors.
In her new role, she’ll be responsible for branded-content video production across all Jerry Rig clients, which include Mike’s Hard Lemonade, ConAgra, Kawasaki and Kimberly-Clark. Walker reports to Gary Curtin, VP of marketing operations.
Matson-Walker has produced award-winning commercials, web films, documentaries, music videos and social-media campaigns for top global brands including AT&T, ESPN, GE, Mac Cosmetics, Samsung, and Stella Artois. Her work has been recognized by the Webbys, the One Show and FWA.