Jerry Krenach has been appointed global head of creative development at Yessian Music. Krenach joins the Yessian team after serving as SVP, global music production at Dentsu Creative (formerly Dentsu mcgarrybowen) where he was responsible for all aspects of music production, music supervision, and audio branding for clients including American Express, Intel, United Airlines, Disney, Verizon, Marriott, Chevron, and Northrop Grumman for over 13 years.
In this newly created role Krenach will work directly with the Yessian leadership teams to identify strategic brand partnerships, expand creative capabilities across new media forms, integrate artist collaborations, and develop long format branded and non-branded forms of entertainment. As Yessian continues to extend its reach in the world of creative audio branding, Krenach’s expertise and devotion to developing sound will further this initiative.
Brian Yessian, partner at Yessian Music, said, “Jerry has always had a creative forward strategic vision in our industry spanning commercials, artist integration and entertainment. He will play a key role in our company as we continue to expand our global reach creating sounds for brands, entertainment and experiences.”
Krenach and Yessian share an award winning history spanning over two decades that includes innovative collaborations with the London Symphony Orchestra at Abbey Road for United Airlines to producing choirs for Disney to creating the sound for multiple Olympic campaigns. Their inspired partnership runs deep.
Krenach said, “Working closely with Brian, Gerard [Smerek, Yessian’s global creative director], and the teams on multiple projects through the years has given me a deep trust in their craft and dedication to their clients. In addition to being a creative powerhouse, they continuously push the boundaries of audio tech and immersive experiences. I’m thrilled to be a part of their expansive global presence.”
Krenach’s intricate collaboration with composers and artists across the music industry coupled with his creative leadership will be applied throughout the Yessian network as the company continues to develop across multiple platforms.
“The power of creativity comes from collaboration and I am delighted to welcome and be partnering with Jerry to help craft this new venture together,” said Smerek. “I’ve come to know him as a passionate advocate of music and the power of entertainment. I know we are going to have some serious fun.”
Prior to Dentsu Creative, Krenach worked across the music industry as an arranger, producer, and accomplished drummer as well as serving as partner, head of music production at J. Walter Thompson, co-founding a record label, and working with the house band at Saturday Night Live. He holds a Bachelor of Music in Arranging from Berklee College of Music and served as a voting member of the GRAMMYs.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More