Jerry Krenach has been appointed global head of creative development at Yessian Music. Krenach joins the Yessian team after serving as SVP, global music production at Dentsu Creative (formerly Dentsu mcgarrybowen) where he was responsible for all aspects of music production, music supervision, and audio branding for clients including American Express, Intel, United Airlines, Disney, Verizon, Marriott, Chevron, and Northrop Grumman for over 13 years.
In this newly created role Krenach will work directly with the Yessian leadership teams to identify strategic brand partnerships, expand creative capabilities across new media forms, integrate artist collaborations, and develop long format branded and non-branded forms of entertainment. As Yessian continues to extend its reach in the world of creative audio branding, Krenach’s expertise and devotion to developing sound will further this initiative.
Brian Yessian, partner at Yessian Music, said, “Jerry has always had a creative forward strategic vision in our industry spanning commercials, artist integration and entertainment. He will play a key role in our company as we continue to expand our global reach creating sounds for brands, entertainment and experiences.”
Krenach and Yessian share an award winning history spanning over two decades that includes innovative collaborations with the London Symphony Orchestra at Abbey Road for United Airlines to producing choirs for Disney to creating the sound for multiple Olympic campaigns. Their inspired partnership runs deep.
Krenach said, “Working closely with Brian, Gerard [Smerek, Yessian’s global creative director], and the teams on multiple projects through the years has given me a deep trust in their craft and dedication to their clients. In addition to being a creative powerhouse, they continuously push the boundaries of audio tech and immersive experiences. I’m thrilled to be a part of their expansive global presence.”
Krenach’s intricate collaboration with composers and artists across the music industry coupled with his creative leadership will be applied throughout the Yessian network as the company continues to develop across multiple platforms.
“The power of creativity comes from collaboration and I am delighted to welcome and be partnering with Jerry to help craft this new venture together,” said Smerek. “I’ve come to know him as a passionate advocate of music and the power of entertainment. I know we are going to have some serious fun.”
Prior to Dentsu Creative, Krenach worked across the music industry as an arranger, producer, and accomplished drummer as well as serving as partner, head of music production at J. Walter Thompson, co-founding a record label, and working with the house band at Saturday Night Live. He holds a Bachelor of Music in Arranging from Berklee College of Music and served as a voting member of the GRAMMYs.
