Jeremy Adirim has been hired as digital executive producer at JWTNew York. He will be tasked with driving digital production capabilities on the agency's J&J account brands.
Paul Sutton, JWT NY's director of digital production, sees Adirim as being "an instrumental partner for our creative teams." Adirim joins JWT from Goodby, Silverstein & Partners in San Francisco, where he spent the last five years, most recently as executive producer, interactive. In this role, he helmed production on one of the agency's largest accounts and oversaw the execution of innovative digital campaigns, including Sprint's award-winning "All. Together. Now," which highlighted the wireless communication company's new positioning for unlimited social interaction on mobile.
Before joining Goodby, Adirim was an engagement manager at Organic Inc., where he ran and oversaw the digital agency of record relationship for Mitsubishi Motors and Sprint.
Adirim has created award-winning work for clients like HP, YouTube, Comcast, Haagen-Dazs, Corona Light, Modelo Especial, Sierra Mist, and healthcare giants like Fournier-Pharma, and Janssen-Ortho. Award highlights include numerous Cannes Lions, One Show Pencils, an Effie and two D&AD In-Book honors.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More