Kirshenbaum bond senecal + partners (kbs+) has promoted Jenny Read to head of production, a new position at the agency.
Read’s promotion comes with an expansion of her previous responsibilities as executive producer and acting head of production, including overseeing all of the agency’s broadcast, print, content production and editorial capabilities while ensuring the department is aligned with the growing, and rapidly changing nature of the production industry. She will report to Izzy DeBellis, CCO.
Her new role follows an extensive search for a new production chief and signals the agency’s ongoing commitment to nurturing employees and supporting internal growth and longevity at kbs+.
Read joined kbs+ in 2003 as a sr. art buyer, rising to the role of executive producer in 2010. During her 11-year tenure at the agency, Read has led and produced award-winning campaigns spanning national and global broadcast, digital and print production work for clients including BMW, Vanguard, Goldman Sachs and The TJX Companies. Some of Read’s awards include a Communication Arts Award for Ad Council’s “Lunch” TV Spot, a Communication Arts Award for BMW’s “Don’t Text and Drive” print campaign, and a silver Midas Award for Goldman Sach’s global recruiting campaign.
As the agency’s new production chief, Read says she is excited to streamline the ideation process, by leveraging producers as a knowledge source to create stronger work. She sees the production team as playing a key role in creating greater synergy among all departments to help further advance the agency as a whole.
“Integration within the advertising and marketing industries will continue to evolve, and because of that we all need to expand our roles to get to to the greatest outcome,” Read said. “It’s more important than ever to embrace the changes because it is the only thing you can absolutely count on in today’s market.”
Before joining kbs+, Read honed her expertise in advertising at DDB, and McCann Healthcare where she served as an art producer. She also spent time as an art producer at L’Oreal and Maybelline.
