Zulu Alpha Kilo has added Jenny Luong as its newest associate creative director to partner with recent hire, Nick Asik. This is Luong’s return and reunion at Zulu where she was previously partnered with Asik in the early 2010s. In their previous time together at the agency, they worked on award-winning campaigns like Coca-Cola’s Arctic Home and Corona Day of the Dead.
After leaving Zulu in 2014, she worked at john st. for four years and helped Presidents Choice win Strategy’s Brand of the Year in 2016. Luong has been internationally recognized by D&AD, Cannes and Webbys for her work on Miami Ad School and the anti-bullying campaign, Kids Read Mean Tweets.
In 2018, she taught at Miami Ad School and then moved south of the border to DDB Chicago, working on iconic American brands like MARS Wrigley, MillerCoors, State Farm, Jeep and Capital One. During her time in Chicago, she was also part of the 2019 London International Awards Creative LIAsions program and was on the 2020 One Club Young Ones jury.
Luong returned to Toronto in March 2020. The fact that she moved back just prior to the global pandemic was a fortunate coincidence. “I really missed the Canadian way of working. I wanted to go back to an agency where the creative process is scrappier and there’s more of a maker mentality. My early career was spent at Zulu, so it felt like a homecoming.”
Before joining full-time at Zulu, she freelanced and helped create the Advertising & Design Club of Canada All-nighter campaign, a 24-hour webathon to save the ADCC.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More