J. Walter Thompson New York has appointed Jennifer Usdan McBride to serve as director of digital production.
McBride joins from Deutsch New York where she oversaw all digital production on Microsoft and PNC, as well as notable projects for TNT and Galderma. McBride is returning to J. Walter Thompson, having previously served as an executive producer working on Johnson & Johnson brands, among others. Her experience also includes being a sr. interactive producer at BBH New York where she launched the Google Chrome interactive project “Chrome Fastball: A Race Across the Internet” while also working on Westin, Cadillac and Sprite.
In her new role at J. Walter Thompson, McBride will report to Lisa Setten, head of integrated production, and oversee digital production across the agency’s New York office.
“Jennifer is a wonder to work with, an incredible creative thinker who is tireless in her efforts to elevate the work and bring innovative ideas to life. Add to this her knowledge and past experience with our clients, we feel extremely fortunate to be welcoming her back to the J. Walter Thompson family,” said Setten.
McBride has been part of numerous pieces of award-winning work, including projects that have been recognized by Cannes Lions, One Show Interactive, FWA, AICP Next Awards, Webbys, Communication Arts and D&AD. Prior to working in advertising, McBride ran her own company publishing an innovative online video restaurant guide, and was part of the original team at The Daily Show with Jon Stewart.
