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    Jennifer Usdan McBride Named Director of Digital Prod’n. At J. Walter Thompson NY

    By SHOOTUpdated:No Comments2715 Views
    Jennifer Usdan McBride
    NEW YORK --

    J. Walter Thompson New York has appointed Jennifer Usdan McBride to serve as director of digital production.

    McBride joins from Deutsch New York where she oversaw all digital production on Microsoft and PNC, as well as notable projects for TNT and Galderma. McBride is returning to J. Walter Thompson, having previously served as an executive producer working on Johnson & Johnson brands, among others. Her experience also includes being a sr. interactive producer at BBH New York where she launched the Google Chrome interactive project “Chrome Fastball: A Race Across the Internet” while also working on Westin, Cadillac and Sprite.

    In her new role at J. Walter Thompson, McBride will report to Lisa Setten, head of integrated production, and oversee digital production across the agency’s New York office.

    “Jennifer is a wonder to work with, an incredible creative thinker who is tireless in her efforts to elevate the work and bring innovative ideas to life. Add to this her knowledge and past experience with our clients, we feel extremely fortunate to be welcoming her back to the J. Walter Thompson family,” said Setten.

    McBride has been part of numerous pieces of award-winning work, including projects that have been recognized by Cannes Lions, One Show Interactive, FWA, AICP Next Awards, Webbys, Communication Arts and D&AD. Prior to working in advertising, McBride ran her own company publishing an innovative online video restaurant guide, and was part of the original team at The Daily Show with Jon Stewart.

    Category:News
    Tags:J. Walter ThompsonJennifer Usdan McBrideLisa Setten



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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