Jennifer Lederman has been promoted from executive producer to managing director of Red Car/New York. She takes a lead role at a post shop that is part of a national network of editorial houses; Red Car also maintains operations in Santa Monica, Chicago, Dallas and San Francisco.
Lederman succeeds Roe Bressan, who left last month after eight years at the company. Bressan told SHOOT that she was proud of what was accomplished at Red Car/New York during her tenure, but she feels it’s time to pursue new opportunities, and is currently deliberating over her options.
Lederman joined Red Car/ New York as a producer in ’95 and was promoted to executive producer in ’98. Prior to that, she was a business manager at J. Walter Thompson, New York, from ’93 to ’95. From’92 to mid-’93 she worked as an assistant to the director of broadcast business affairs at FCB/ Leber Katz, New York (since renamed FCB, New York).
Said Lederman of Red Car: "I am working for a strong progressive company which has an incredible roster of editors that I’m really proud to be representing. Because I’ve been here for so long, there are many things I’ve wanted to do. So now, I’m jumping in with both feet."
Plans include exploring new media opportunities; determining how to utilize existing equipment such as Flame and Softimage to its full potential; and installing the requisite technology to maintain closer links with Red Car’s offices throughout the country. Red Car/New York is also planning on moving to larger premises within the next year, and Lederman is currently researching new quarters in downtown Manhattan.
Company founder Larry Bridges said that given her extensive qualifications, Lederman was the only candidate for the managing director’s post. Currently, Red Car/New York has 33 staffers, including seven editors: Anne Craddock DeCorte, Beth Cramer, Glenn Conte, Jerry Fried, John Maloney, Peter Barstis and Peter Sorcher.
Recent spots includes Aflac’s "Park Bench," edited by Fried and directed by Tom Routson of bicoastal Tool Of North America via The Kaplan Thaler Group, New York; six spots for ecampus.com ("Goldfish," "Ransom," "Alphabet," "Lava Lamp," "Beans," and "Bug") edited by Conte and helmed by Jesse Dylan of bicoastal Straw Dogs via DeVito/Verdi, New York; and three spots for Merrill Lynch ("Town Hall", "Father & Son" and "Branch Office") edited by Bridges with junior editor Shira Ankori, and directed by Paul Goldman of bicoastal Cohn + Company for J. Walter Thompson, New York.
