Cult Production has named Jeff Beckerman to serve as executive producer. Beckerman will lead the company’s full-service post capabilities, which include editorial, 2D/3D animation, visual effects, motion graphics and finishing.
Beckerman joins fellow executive producer Chavvah Stuart, who oversees the company’s live action and creative production services. The company’s talented postproduction staff includes colorist/Smoke artist Michael Dwass and head of 3D, animator Tanguy Bodivit.
Beckerman first came to know Cult’s work this summer when he served as lead producer on a complex 60-second ad for Ralph Lauren’s “Polo Tech Shirt.” Launched for the 2014 US Open tennis tournament, the project called for extensive 3D animation, motion graphics, editorial, visual effects and color grading/finishing, all within a tight three-week schedule.
“Cult championed the 360-production studio model long before it became commonplace, working on high-end projects for some of the world’s top brands such as Apple, Microsoft, Calvin Klein, Nike and Atlantic Records, as well as global agencies like Leo Burnett, Publicis and Laird+Partners,” Beckerman said. “There’s an amazing amount of talent and technology here, and I’m looking forward to furthering Cult’s presence in the entertainment and advertising communities.”
Previously, Beckerman worked on an array of global ad campaigns and won numerous awards over the last two decades as the founder/executive producer of BOND, which specialized in editorial, animation, motion graphics, CGI and visual effects for leading agencies, brands and TV networks.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More