Global creative agency VCCP has tapped Jed Grossman as its first-ever chief creative officer in the U.S. This appointment comes hot on the heels of VCCP NY merging with its San Francisco-based creative agency Muhtayzik Hoffer (M/H) to create one entity earlier this year. Reporting to global chief creative officer Darren Bailes, Grossman will be the architect of the creative vision for VCCP US, driving the agency’s development and growth in the North American marketplace.
“VCCP US has seen solid momentum, bringing in clients including Mike’s Hard Lemonade, Nutribullet, and Native and welcoming a new CFO, Janisse Wong. Amidst that, a high-level creative perspective to unite both offices has remained the missing piece of the puzzle,” said Brett Edgar, CEO at VCCP US. “Now, with the merger of VCCP NY and M/H complete and Jed coming on board, we have the leadership in place to propel the agency to new heights. He has a challenger spirit that aligns with our values, and I look forward to seeing his impact on our business.”
Grossman most recently served as executive creative director at Arts & Letters, where he managed a cross-agency team and developed its overall creative vision. During his five-year tenure, the agency grew from 18 to 160+, solidifying itself as a global agency with clients like Google, ESPN, and Tito’s Vodka.
Prior to that, Grossman played an instrumental role in the transformation of B-Reel by leading its New York office toward operating at the intersection of culture, technology, and storytelling. He spent the bulk of his career at Mother New York, where he began as art director in 2008 before ascending to the position of creative director over his eight-year tenure. His career began at Crispin Porter + Bogusky.
Grossman’s work has received recognition from major advertising competitions including Cannes Lions, The One Show, The Clio Awards, D&AD, and the Art Directors Club.
“VCCP US embraces bravery and openness in its approach to creativity, and those values ultimately drew me toward the agency,” said Grossman. “I look forward to partnering with leadership to inspire this team of dreamers toward developing work with our clients that transcends traditional advertising.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More