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    Jayna Kothary joins MRM as global chief technology officer

    By SHOOTUpdated:No Comments773 Views
    NEW YORK --

    Global marketing agency MRM, part of McCann Worldgroup, has brought Jayna Kothary on board as its global chief technology officer. Prior to joining the 35-plus office digital and relationship marketing network, Kothary served as CTO for global clients at WPP, where she was based in the U.K. 

    Kate MacNevin, global CEO of MRM, said of Kothary, “Her experience working as an agency CTO on global clients, as well as with large multi-nationals, makes her an ideal fit as we continue to expand our technology, data and e-Commerce capabilities. Technology and data science, along with strategy and creativity, are among our key expertise pillars. And she is joining us at a point when we are at a new peak in terms of integrating all of these capabilities on behalf of our clients.” 

    Kothary, who began her career as a management consultant, is a qualified chartered accountant and business strategist. In her most recent role at WPP she partnered with the firm’s largest clients to help them best leverage data, technology and partnerships for business transformation. Prior to WPP, she held technology leadership roles at both Vodafone Group and BP, carrying with her an in-depth knowledge of client needs.

    MRM, which this year was designated for the fourth straight year as a “Leader” in Gartner Inc.’s prestigious “Magic Quadrant for Global Marketing Agencies,” has been significantly expanding its data, analytics and technology capabilities over the last few years, both through staffing/training and through operations. It continued to grow its global MRM Commerce capabilities, created and launched four new proprietary data and analytics software programs that generate insights faster and more meaningfully for clients, further leveraged innovative partnerships with Salesforce and Adobe, opened additional international LAB13 innovation labs, and introduced expanded capabilities in Artificial Intelligence (AI) that included registering a number of patents. Additionally, the agency was recently named Agency Of The Year (Midsize) at the 2020 Association of National Advertisers’ (ANA) B2 Awards. 

    “Kate and her outstanding team at MRM have been setting the industry bar on how agencies can continue to innovate with technology in ways that can directly benefit client growth initiatives,” said Kothary. “I am thrilled to be able to bring my experience to bear and be a part of the team that has been driving MRM’s impressive growth and performance.”

    Tags:Jayna KotharyKate MacNevinMcCann WorldgroupMRM



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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