Javier Campopiano has been promoted to global creative partner at Grey, a new position, overseeing the agency’s creative work across Europe and Asia. He will report to John Patroulis, worldwide chief creative officer of Grey.
Campopiano will also take on a new role driving the creative output on a major global assignment at WPP.
“Javier is a deeply talented creative and leader,” Patroulis said. “And this role takes great advantage of both. He was already impacting the work in London and on global clients; this will allow him to impact even more–from the work, to the talent, to the business itself.”
Rob Reilly, global chief creative officer of WPP, said “The companies of WPP are stacked with some of the best creative talent in the world. I have long admired Javi’s work and look forward to helping him make an even bigger impact for us.”
Campopiano will work closely with Patroulis and Reilly and lead from an innovative new Borderless Studio in Madrid, a nimble, highly-networked group dedicated to delivering creativity to solve clients’ business challenges in real time.
Campopiano joined Grey in 2019 as chief creative officer, Europe and global clients. Under his leadership, Grey has produced highly acclaimed campaigns for Volvo, Pringles, Carlsberg and Procter & Gamble, among others.
“I am proud of the work we’ve delivered to help solve our clients’ business problems during this crazy pandemic and of the team who delivered it; it has brought us closer than ever and strengthened us as an organization and as a creative community,” Campopiano said. “It is hard to imagine any other network with the density and diversity of creative talent we have right now, and I´m excited to be part of it and work closely with John and Rob to take it to the next level.”
Back when he was with Saatchi & Saatchi, Campopiano gained worldwide fame for the “It’s a Tide Ad” campaign, the gaggle of faux ads, that swept award shows in 2019.
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide €2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was “crucial to continue to drive progress for both Cannes Lions and the industry.” Starling added, “The ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why we’re prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.” Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More