Channeling the spirit and energy of the late Dr. Seuss, the creative team at McCann-Erickson, New York, and director Jaume of bicoastal/international Partizan have created a vibrantly colorful Cat in the Hat-themed :30 for MasterCard. Titled "Cat in the Hat," the spot finds the famous feline on a whirlwind holiday shopping spree, as a narrator intones a Dr. Seuss-like rhyme in the background.
Peter Mohawk, David Cousin, Ames Ingham, Chuck Butto, Alyssa Baric and Oscar Orosco were the principal actors in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or e-mailed.
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CLIENT
MasterCard.
PRODUCTION CO.
Partizan, bicoastal/international.
Jaume, director; Flavio Labiano, DP; Sheila Stepanek, VP/executive producer; Steve Dickstein, president/partner; Simon Barrett, line producer. Shot at Universal Studios, Hollywood.
AGENCY
McCann-Erickson, New York.
Joyce King Thomas, executive VP/executive creative director; Lisa Brandriff, VP/senior copywriter; Kathy Kuhn, senior art director; Kathy Love, VP/executive producer; Mike Boris, music producer.
EDITORIAL
MacKenzie Cutler, New York.
Jun Diaz, editor; Staley Dietrich and Brent McCready, assistant editors; Julie Gagliardi, producer.
POST/VISUAL EFFECTS
Universal Pictures, Hollywood.
Kurt Williams, overall visual effects producer.
Rhythm & Hues Studios, Los Angeles.
Doug Smith, visual effects supervisor; Erica Burton, visual effects producer; Craig Talmy, animation director; Chris Sjoholm, digital supervisor; Pascal Chappuis, lighting technical director; David Gutman, compositer; Mike Sandrik, lighting set-up supervisor; Keith Roberts, animation supervisor; Jonathan Cohen, principal software engineer; Joe Mancewicz, animation set-up supervisor; Caroline Dahllof, visual effects technical director; Toshi Kato, principal graphics specialist; Peter Huang, principal software engineer; Keith Hunter, modeling manager; Jelena Erceg, animation set-up technical director; Michelle Deniaud, texture painter.
The Mill, New York.
Dirk Greene, Flame artist; Verity Grantham, producer.
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone, mixer.
MUSIC
RMI, New York.
Robert Miller, composer; Vera Pandolfo, producer.
SOUND DESIGN
MacKenzie Cutler.
Marc Healy, sound designer.