Jason Elm has been appointed chief creative officer of DDB California. In this role, Elm will lead the California creative department and will be responsible for all its output. He reports to Mike Harris, CEO of DDB California.
Elm fills the CCO role previously held by Lisa Bennett who became executive VP, creative at DDB North American in January.
Prior to joining DDB, Elm served as executive VP, group creative director at Deutsch LA, where he oversaw all Diamond Foods brands, such as Pop Secret, Emerald Nuts and Kettle Brand Chips. Most recently, he helmed the Sony PlayStation account for five years.
A Los Angeles native, Elm joined Deutsch in 1998 as a copywriter and was a key part of the agency’s culture and growth for 15 years, penning ads for clients including Expedia.com, Coors Light, DirecTV, California Milk Advisory Board and Mitsubishi. Elm began his career with stints at Southern California agencies including Bozell and Lois/Colby.
Elm is well known for having personally created the Twitter feed for PlayStation’s @TheKevinButler, which became the most-followed brand character on Twitter. His California Cheese “Happy Cows–Sprinkler” spot was voted “Best of SuperBowl XXXVIII” by CBS, and the PlayStation “To Michael” film was awarded in Cannes, The One Show, D&AD and Clios.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More