Jason De Turris, who was VP, executive planning director, has been named chief strategy officer at CP+B. In his new role, De Turris will relocate to Hong Kong to oversee global strategy on the Infiniti account. He will also focus on opening CP+B’s Hong Kong office, which will be key in servicing the global leadership of Infiniti, as well as look to build the CP+B culture and brand throughout Asia and continue to provide global thought leadership across offices. In the near future a head of North American planning will be named who will be his counterpart in North America.
At CP+B, De Turris has worked across the agency’s leading brands including Hotels.com, Grey Poupon, Best Buy and Xbox One, and has played a key role, working closely with CP+B’s product innovation and brand experience designers to create two premium spirits brands: Angel’s Envy Bourbon and Papa’s Pilar Rum. During the course of his career, at Ogilvy & Mather, Deutsch and JWT, he’s managed strategy for the global launches of game-changing brands and led brand strategy for Rolex through the global recession, helping to build its first global targeting model. His experience ranges from the luxury category to necessity categories.
