CLIENT
Gateway.
PRODUCTION CO.
Japanese Monster, Hollywood.
Craig Tanimoto, director; Adam Kimmel, DP; Shira Boardman, executive producer/line producer; Tod Feaster, production manager. Shot on location in Trona, Calif.
AGENCY
Siltanen/Keehn Advertising,
El Segundo, Calif.
Rob Siltanen, creative director/copywriter; Joe Hemp, creative director/art director; Andrew Loevenguth, producer; Heide Palarz, associate producer.
EDITORIAL
Swietlik Inc., Santa Monica.
Jay Nelson, editor; Javier Alvarez, assistant editor; Chris Girard, producer.
POST/VISUAL EFFECTS
Sight Effects, Venice, Calif.
Mike Cosola, colorist; Melissa Davies and Adrian Hurley, visual effects supervisors; Andrea Morland, producer; Chris Stevens, visual effects artist; Scott Pulin, online editor.
In-Sight Pix, Venice.
Chris Wells, Dariush Derakhshani, Kim Dail and Michael Capton, animators; Andrea Morland, producer.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
SOUND DESIGN
Swietlik Inc.
Jay Nelson, sound designer.
POP Sound.
Loren Silber, sound designer.
THE SPOT
In the :60 "Truck/Whip It," Gateway founder Ted Waitt and his cow buddy sing Devo’s "Whip It," while road-tripping across the country, to highlight the Gateway 500X computer, which includes a CD burner, music software, speakers and blank CDs.
Spot broke March 29.