By Yuri Kageyama, Business Writer
TOKYO (AP) --Japan's top telecommunications company is getting 7.3 billion yen — about $67 million — in taxpayer money to design mobile tracking software to curb the spread of coronavirus infections during the Tokyo Olympics.
There's one catch: Few Olympic fans from abroad will be around to use it.
Tokyo Olympic organizers and the IOC on Saturday announced a ban on fans from abroad attending the the games, which open on July 23.
NTT Communications Corp., a group company of Nippon Telegraph and Telephone Corp. and a domestic sponsor of the Tokyo Games, heads the consortium developing the app in multiple languages that is set for release in June.
Domestic sponsors have contributed a record of $3.5 billion to the local organizing committee, a total about three times larger than any previous Olympics. Contributions have been driven by giant marketing company Dentsu Inc., the official marketing partner of the Tokyo Olympics.
Like other skeptics, opposition lawmaker Kanako Otsuji has said the app is a waste of money.
"When there will likely be no spectators, is this the time to be designing an app for fans? The Japanese government has failed over and over in digital innovation, but it's going to have success with this new app?" she said on her YouTube channel last month.
Users are to download the app in their cell phones so their whereabouts can be monitored with satellite technology.
In theory, it tracks infections. But it all must be done in good faith and is effective only if people use it honestly and diligently to record their health conditions and warn others of outbreaks.
The NTT app costs nearly 20 times as much as an earlier glitch-plagued tracking app, called Cocoa, for "COVID-19 Contact Confirming Application," offered free to the Japanese public last year.
Japan now restricts people from entering the country because of the coronavirus pandemic, except for some essential travel and returning citizens.
NTT Communications declined comment, referring queries to the government.
Tokyo-based NTT, founded in 1952, has boasted of close ties with the Japanese government. It's now embroiled in a sprawling corruption scandal centered around lavishing entertainment on ministry bureaucrats that oversee telecommunications.
Tokyo is officially spending $15.4 billion to prepare for the Olympics, but several government audits have suggested it's at least $25 billion. All but $6.7 billion is public money.
While the pandemic has added to the costs, there will be few tourists to boost local coffers.
In 2019, the year before the pandemic hit, Japan raked in a record 4.8 trillion yen ($44 billion) from nearly 31.9 million tourists visiting from overseas, mostly from China and South Korea.
In contrast, international travelers to Japan last year, including foreign residents and families of Japanese, dwindled to 4.1 million people, according to the Japan National Tourism Organization. No money figure was available. Domestic tourism has also fallen to about half the previous year's levels.
Japan has attributed about 9,000 deaths to COVID-19 but has barely started to roll out vaccines.
Marina Nakano, spokeswoman for the Japan Cultural Expo, a government-backed program set up especially to drum up tourism during the Tokyo Olympics, acknowledged cultural events pegged to the upcoming Games are still undecided.
Events, set for last year, were canceled, postponed or moved online.
Nakano is hopeful that once things return to normal, tourism might come back and her efforts to push Japanese culture will pay off in the long run.
"The plans all had to be drastically changed," she said.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More