CLIENT
Kmart.
PRODUCTION CO.
Janimation, Dallas.
Steve Gaçonnier, director/chief creative director; Doug Davis, DP; Greg Punchatz, animation director; Pete Herzog, creative/design director; Lyn Caudle, visual effects supervisor; Ludo Michaud, technical director; John McInnis and Charlie Breakiron, animators; Jana Oleksinski and Alex Neuman, designers/compositors; Jennifer Hudgens, designer; David Dryer, FX supervisor; Sandy Martin, line producer. Shot on location in Royal Oaks, Mich.
AGENCY
Don Coleman Advertising, Southfield, Mich.
Kevyn Lewis, creative director; Robert Curlin, producer; Gary Bentz, art director/copywriter.
EDITORIAL/POST
Janimation.
Michael Oleksinski, editor.
Janimation.
Marc Klienmann and Alex Neuman, online editors.
The Filmworkers Club, Dallas.
Rick Stephenson, colorist.
AUDIO POST
Terry Fryer Music, Evanston, Ill.
Terry Fryer, mixer/engineer.
MUSIC
Terry Fryer Music, Evanston, Ill.
Terry Fryer, composer/arranger.
SOUND DESIGN
Buffalo Nickel Studios, Dallas.
John Dennis, sound designer.
THE SPOTS
Two commercials—"Get Down Tonight" and "Get Down on It"—highlight Kmart’s "BlueLight Always" campaign by showing an army of cute animated spotlights darting, dancing and scurrying about the store, lowering prices wherever they go.
Spots broke Sept. 1.